Part of strategic planning as a leader is making sure the strategy stays alive, incorporated into every step forward.

Marianne Cook Jenks condenses 30+ years of AEC industry experience into eight strategic planning targets. Read more to take a focused lens on your own strategies.

Rigid, long-term projections can stop a firm from flourishing long-term. Here we provide essential strategies that deliver sustainable progress for your AEC firm.

As firm leader, holding your firm responsible for the tasks and objectives they set through actively and effectively monitoring the budget will help demonstrate the value of the firm’s activities and expenditures.

How can you guide your firm to stay relevant in today’s marketplace? For AEC firms ready to enhance their playbook, plan for marketing to play a more proactive role in business development.

An actionable, measurable, and achievable marketing plan requires several steps and mentalities prior to formation. Otherwise, your hard work may slip through the cracks.

A marketing audit is built to assess all the strengths and weaknesses of your firm over the past year or more, and there is no better time to include everyone in the marketing process. A more thorough assessment, using an ALL IN mentality, means a more thorough improvement.

A firm’s marketing leader is responsible for leading the website development team, and there are many factors to juggle. Simplifying those processes into ten steps will help development progress from a slow walk to a smooth run.

Don’t read this article unless you want to succeed!! 

MARKETLINK Principal Keri Hammond is a party planner of sorts. What Keri plans is how a company can create or shift its strategic vision to achieve goals, exceed revenue expectations, and bring different departments together for the improvement of the whole. It may sound intense, but for her, it is a party.